I'm
Ramson
Digital Marketing & Communications Specialist
“I combine data, content, and strategy to drive measurable growth and clear communication.”
Turning
Strategy
Into Impact
I’m a Digital Marketing and Digital Communications Specialist with a background in International Communication and Media, currently based in Belgium.
My work sits at the intersection of content strategy, performance marketing, and brand communication. I’ve had the privilege of working across diverse environments — from fast-paced digital agencies to international NGOs — which has sharpened my ability to adapt messaging for different audiences and cultures.
I believe great marketing is built on three pillars: data that informs decisions, content that connects emotionally, and strategy that ties it all together. Whether I’m crafting an SEO-optimized article, managing a social campaign, or building a brand narrative, I bring the same level of precision and creativity.
Multicultural by experience and growth-oriented by nature, I’m always looking for the next challenge that pushes me to think differently and deliver better results.
My
Toolkit
A versatile set of skills built across agencies, NGOs, and brand environments. Always learning, always adapting.
SEO / GEO Optimization
Technical SEO, keyword strategy, on-page optimization, and AI-driven search visibility.
CMS Platforms
WordPress, Webflow, Shopify, Drupal — building and managing digital experiences.
Analytics & Reporting
Google Analytics 4, data interpretation, KPI tracking, and performance reporting.
CRM & Automation
HubSpot CRM, Zapier workflows, email marketing automation, and lead nurturing.
Content Strategy & Storytelling
Crafting narratives that resonate — from editorial calendars to brand voice guidelines.
Social Media & Campaigns
Multi-platform campaign management, community building, and paid social strategy.
Design & Visual
Canva, Figma, Adobe Photoshop — creating visuals that support brand identity.
Communication Strategy
Brand positioning, messaging frameworks, stakeholder communication, and PR.
Tools I work with daily
View My
Work
A curated selection of projects spanning content strategy, SEO, social media campaigns, B2B lead generation, and performance analytics — each built around measurable impact.
Nightborn Agency — Brussels
Brand Positioning Through Content
At Nightborn, a Brussels-based digital product agency, I led content strategy and digital storytelling initiatives that supported brand positioning and product communication across client portfolios. Working across case studies, editorial content, and thought leadership, I translated complex technical narratives into compelling stories that resonated with both B2B decision-makers and end users.
Strategic Approach
Developed editorial frameworks that aligned product messaging with audience intent — turning app development milestones into brand-building moments. Each piece of content was engineered to reinforce Nightborn's authority in digital product development while driving organic discoverability.
Rikolto — Leuven
Storytelling for Impact-Driven Organisations
For Rikolto, an international NGO working on sustainable food systems across Africa, Asia, and Latin America, I produced long-form editorial content that translated complex field realities into accessible, emotionally resonant stories. The work spanned sustainability communication, farmer empowerment narratives, and food innovation — all crafted to engage global donors, partners, and policy audiences.
Strategic Approach
My approach centred on evidence-based storytelling: grounding each piece in real data and human experience, then structuring it for maximum impact across digital and print channels. This editorial discipline helped Rikolto strengthen its thought leadership positioning and deepen stakeholder trust.
Antwerpen Braider
Local Search Dominance Through Strategic SEO
For Antwerpen Braider, a beauty and lifestyle brand based in Antwerp, I designed and executed a content-led SEO and GEO (Generative Engine Optimization) strategy focused on improving local discoverability and capturing high-intent search traffic. The goal was to make the brand the go-to result for braiding services in Antwerp — both in traditional search and AI-powered discovery tools.
Strategic Approach
Combined on-page SEO fundamentals (keyword mapping, meta optimization, structured data) with GEO-focused content that answered natural language queries. Built location-specific landing pages and optimised Google Business Profile signals to dominate local pack results and increase qualified foot traffic.
View Work
Social Media Management & Content Execution
Managed Antwerpen Braider's Instagram presence end-to-end — from content planning and ideation through to creation, scheduling, and publishing. I oversaw the full content lifecycle, ensuring every post served a strategic purpose: building brand awareness, driving engagement, and reinforcing the brand's identity as the go-to braiding specialist in Antwerp.
Strategic Approach
Maintained strict visual identity consistency across all posts — from colour palette and typography to tone of voice — so that every piece of content felt unmistakably on-brand. Content was planned in advance using a structured editorial calendar, allowing for proactive storytelling rather than reactive posting.
TikTok Growth & Platform Expansion
Supported Antwerpen Braider's expansion onto TikTok by developing a short-form video content strategy tailored to the platform's discovery algorithms and mobile-first audience. The goal was to extend the brand's reach beyond Instagram and position it in front of a younger, trend-driven demographic actively searching for braiding inspiration and services.
Strategic Approach
Adapted existing brand content for TikTok's native format — prioritising fast hooks, authentic storytelling, and trend-aligned audio to maximise organic reach. Content was structured to perform in the For You Page (FYP) algorithm, using keyword-rich captions and strategic hashtags to drive discoverability among local and niche audiences.
Brand Guidelines & Communication Structure
Developed a comprehensive set of brand guidelines for Antwerpen Braider to ensure consistent tone, visual identity, and messaging across all digital touchpoints. This included defining content pillars, communication frameworks, and a clear brand voice — giving the brand a structured foundation to scale its presence without losing coherence.
Strategic Approach
Structured the brand's communication around three core pillars: expertise, community, and transformation. Each pillar informed content decisions across social, web, and email — ensuring that every message reinforced the same brand promise. The guidelines served as a practical reference for content creation, making it easier to maintain consistency as the brand grew.
Email Marketing Integration
Created structured communication flows for Antwerpen Braider's email marketing, designed to nurture leads, retain existing clients, and drive repeat bookings. Each flow was built with a clear objective — whether onboarding new subscribers, promoting seasonal offers, or re-engaging dormant contacts.
Strategic Approach
Ensured full alignment between email, social media, and website messaging so that customers experienced a seamless, consistent brand journey across every touchpoint. Email content was crafted to complement the social calendar — reinforcing key campaigns and driving traffic back to the website — while maintaining the same visual identity and tone established in the brand guidelines.
Rikolto — Instagram
Annual Report Launch Campaign
I led the social media content strategy for Rikolto's Annual Report launch on Instagram — a multi-phase campaign designed to generate anticipation, communicate impact, and drive engagement with a global audience. The campaign used a teaser-to-reveal structure, combining short-form video (Reels) with carousel storytelling to maximise reach and retention.
Strategic Approach
Each post served a deliberate role in the campaign arc: teasers built curiosity, carousels delivered depth, and the Reel anchored the launch with emotional resonance. Visual communication was engineered to stop the scroll — pairing bold data points with human-centred imagery to make impact feel tangible, not abstract.
Nightborn Agency — LinkedIn
Founder-Led Distribution Strategy
I architected and executed a LinkedIn B2B lead generation campaign for Nightborn Agency using a deliberate founder-led distribution model. Rather than relying solely on the company page, I leveraged the personal LinkedIn accounts of the CEO and COO to amplify content — combining personal reach and brand authority to increase visibility, engagement, and inbound lead flow.
Strategic Approach
The strategy was rooted in thought leadership positioning: each post was crafted to address a specific pain point in the B2B buyer journey, from pitch inefficiencies to growth stagnation. By publishing through founder profiles, the content achieved significantly higher organic reach than brand-page posts alone — driving qualified conversations and inbound enquiries.
Cross-Client
Data-Driven Growth Infrastructure
Across all client engagements, I built and maintained performance tracking systems that connected content output to measurable business outcomes. From GA4 event configuration to Search Console indexing audits, every campaign was grounded in data — enabling continuous optimisation and clear ROI reporting.
Strategic Approach
Implemented end-to-end analytics stacks using Google Analytics 4, Search Console, SEMrush, and Ahrefs to monitor traffic, keyword rankings, and indexing health. Managed CMS workflows (WordPress, Webflow) with automation pipelines to streamline publishing and on-page SEO at scale. Redirect management, canonical tag audits, and structured data implementation were standard practice across all projects.
Ready to collaborate?
Let's build something that drives real results.
What I
Offer
Flexible services for agencies, startups, and corporate teams looking for strategic marketing support.
Digital Marketing Strategy
End-to-end marketing strategies built on data and aligned with your business goals. From market research to channel selection and KPI frameworks.
Deliverables
- Market & competitor analysis
- Channel strategy
- KPI framework
- Campaign roadmap
Content Creation & Campaigns
Compelling content that tells your story and drives action. Blog posts, social copy, email campaigns, and multimedia content tailored to your audience.
Deliverables
- Editorial calendar
- Blog & web copy
- Email campaigns
- Campaign creatives
Social Media Management
Strategic social media presence across platforms. Community management, content scheduling, engagement strategy, and performance tracking.
Deliverables
- Platform strategy
- Content scheduling
- Community management
- Monthly reporting
SEO Optimization
Improve your organic visibility with technical SEO, keyword strategy, and content optimization. Built for sustainable, long-term growth.
Deliverables
- SEO audit
- Keyword research
- On-page optimization
- Performance tracking
Communication & Brand Positioning
Define and communicate your brand with clarity and confidence. Messaging frameworks, brand voice guidelines, and stakeholder communication.
Deliverables
- Brand messaging
- Tone of voice guide
- Positioning strategy
- PR support
Ready to work together?
Let’s discuss your project and find the right approach.
Refer
ences
David Souery
Co-Founder, Nightborn Agency (Brussels)
Rikolto Contact
Let’s
Connect
Open to new opportunities, collaborations, and interesting projects. Whether you’re an agency, startup, or corporate team — let’s talk.